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Your Survival Guide To The 2024 Presidential Election Ad Apocalypse
Manage episode 401982690 series 3006414
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Are you prepared for how the 2024 presidential election is going to impact your sales in 2024? Because if you're not prepping now, you might be in a world of hurt come the last half of 2024...
Strap in as we blast past the goalpost and into the world of ad economics, where CPMs reign supreme. We'll navigate the stormy seas of election season ad spending and throw you a lifeline of strategies to keep your marketing ship afloat. For the playmakers in ecommerce, we're passing down-field tactics on how to pivot with the seasonal spikes in advertising costs and score big on customer retention.
Wrapping up, we'll drop the playbook on conversion rate optimization, revealing the hard-hitting moves behind those big campaigns. No need to do anything major and spectacular. But we are breaking down some very simple basic things that can make or break your year in with marketing.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Your Survival Guide To The 2024 Presidential Election Ad Apocalypse (00:00:00)
2. Discussing Super Bowl and Taylor Swift (00:00:01)
3. Taylor Swift & Super Bowl Advertising (00:09:44)
4. Impact of CPMs and Election Season (00:14:18)
5. Optimizing Conversion Rates and Seasonal Spending (00:26:13)
6. Optimizing Product Pages for Better Conversions (00:35:48)
7. Strategies for Advertising Success (00:50:10)
95 episodes
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