Keith Kalfas Keynote Talk at the SYNKD Live Event in Atlanta - Talking about my P.O.P.P Framework

The Untrapped Podcast With Keith Kalfas

In today's episode, I've explored the emotional impact of creating motivational videos and a personal story of overcoming fear to inspire others as I share some inspirational thoughts in this event as a guest speaker.

I dove into content syndication strategies and social media engagement tips. You don't want to miss these actionable insights! Oh, and I also shared my journey in growing my brand through video marketing, so stay tuned for that. Remember, it's time to start making videos and sharing your unique story. Let's go all in and make an impact and tune in on the show.

"I want you to take your passion and start a podcast, start making videos, you wouldn't believe how many leads come into your business"

- Keith Kalfas

Topics Covered

00:00 Inspire to create videos, engage, and grow.

04:40 Passion overcomes pressure to be unique.

07:16 Using vulnerability to share business challenges.

11:57 The Character faces an impossible challenge, and commits to change.

16:27 Status plays an individual identity in society.

18:07 Authenticity leads to success and connections.

22:13 Started small, now offering luxury property services.

25:02 Optimized video length varies, tailored to the audience.

30:24 Be mindful of what you share online.

31:55 Using videos to boost confidence and motivation.

36:43 Optimize social media use for maximum engagement.

39:45 Hiring media person to share content widely.

Key Takeaways:

• Authenticity is Key: Understand the importance of being authentic and showcasing your unique personality when marketing businesses on social media. Authenticity builds trust and connection with your audience.
• Utilize Different Platforms: Analyze the importance of using different social media platforms for business and content marketing. It's important to understand and leverage the strengths of each platform to reach a wider audience and engage potential customers effectively.
• Embrace Vulnerability: Discover the power of vulnerability and authenticity in creating marketing videos. Sharing genuine stories and behind-the-scenes moments can connect with potential customers and earn credibility for your brand. Embracing vulnerability is the new credibility in marketing.

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

Resources and Websites:

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series

Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Identify Your Superpower: keithkalfas.com/superpower

Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower