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Healthcare Go-To-Market: Strategies for Success with Ocean Calm's Sagar Patel
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Join Vivek and Sagar Patel (Founder and CEO of Ocean Calm Advisory Group) in this episode of "The Uprising Show" as they dive into the evolving landscape of healthcare marketing and sales. Learn about the innovative strategies and essential tips for thriving in this complex industry.
- The shift to social media platforms like LinkedIn and Instagram for reaching physicians.
- The crucial need for hiring the right talent to avoid wasted time and opportunity cost.
- Overcoming major challenges in educating end users and getting past gatekeepers in healthcare.
- The importance of collaboration and human interaction for innovation in healthcare.
- Customized go-to-market strategies based on varying market dynamics across the U.S.
Here are 5 keys you'll learn from this episode:
1. Evolving Tactics to Reach Physicians – From email hacks with Mailchimp to leveraging LinkedIn and Instagram, discover how marketing to physicians is changing.
2. Talent Makes the Difference – Sagar reveals why hiring the right people is crucial and common pitfalls to avoid.
3. Collaborate to Innovate – Explore how close collaboration in healthcare marketing and sales can drive innovation and tackle complex problems more effectively.
4. Scrappy Tactics for Success – Learn about creative and scrappy methods, like tag teaming on LinkedIn, that can make a big impact.
5. Diverse Go-to-Market Strategies – Hear about Sagar’s experiences with different go-to-market plans and why customization is key.
Timestamps:
00:00 Hindu background, martial arts, balancing values.
04:14 Struggling with career choice, chose bioengineering competitively.
06:56 US healthcare system is unique, complex, regulated.
13:50 Understanding diverse markets requires nuanced strategies.
17:01 Challenges in healthcare sales and customer understanding.
20:02 Investor perspective in healthcare: margins and teamwork.
21:23 Sales and marketing partnership crucial for growth.
24:35 Cleverly named email list tricks physicians.
30:15 Hiring is crucial for startup success.
33:44 Consider specialty, assets and track record when hiring.
34:51 Believes in partnering for expertise, time constraints.
40:03 Building intentional network, team, and expanding internationally.
42:16 Building fund to invest in healthcare startups.
44:54 Exceptional team leads to success, value in invest
The Uprising Show Website: https://theuprisingshow.com/
Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/
Vivek Nanda's Twitter: https://x.com/vickks
TopHealth Media Website: https://tophealth.care/
12 episodes
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