Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Content provided by IABC Ottawa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IABC Ottawa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Voice Episode 115
Manage episode 198946151 series 45274
Content provided by IABC Ottawa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IABC Ottawa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC).
In this episode we learn how Banfield helped EDC integrate social media into its marketing communication with the Ocean Rodeo campaign.
Kelly explains how social media allowed EDC speak to their clients on a different level. They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign and a smart social media strategy promoted to great effect.
Kelly also discusses industry awards and why she participates in IABC's awards programs locally, nationally and worldwide. She says, “I gain personal validation. I particularly like the IABC awards because they structure them around strategic planning.”
The campaign won an Ottawa IABC Bronze Quill Award, IABC Canada Silver Leaf Award of Excellence as well as the IABC Gold Quill Award of Excellence.
Connect with Sherrilynne Starkie, Kelly Rusk, and IABC Ottawa.
Leave a comment or question below and please rate the show on iTunes!
IABC Ottawa's The Voice podcast is a proud member of the FIR Podcast Network.
It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski
152 episodes
Share
Manage episode 198946151 series 45274
Content provided by IABC Ottawa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IABC Ottawa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC).
In this episode we learn how Banfield helped EDC integrate social media into its marketing communication with the Ocean Rodeo campaign.
Kelly explains how social media allowed EDC speak to their clients on a different level. They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign and a smart social media strategy promoted to great effect.
Kelly also discusses industry awards and why she participates in IABC's awards programs locally, nationally and worldwide. She says, “I gain personal validation. I particularly like the IABC awards because they structure them around strategic planning.”
The campaign won an Ottawa IABC Bronze Quill Award, IABC Canada Silver Leaf Award of Excellence as well as the IABC Gold Quill Award of Excellence.
Connect with Sherrilynne Starkie, Kelly Rusk, and IABC Ottawa.
Leave a comment or question below and please rate the show on iTunes!
IABC Ottawa's The Voice podcast is a proud member of the FIR Podcast Network.
It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski
152 episodes
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Similar to The Voice
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
Player FM - Podcast App
Go offline with the Player FM app!
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