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The Voice Episode 117: Measuring what Matters
Manage episode 208257968 series 45274
Content provided by IABC Ottawa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IABC Ottawa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation. In this members' only event, a dozen communicators came together in the lunchroom at CIRA. They had a lively conversation which began with goal setting and included tools, analytics and some of the more nuanced aspects of measuring communications impact.
Everyone around the table contributed to the wide ranging conversation. Senior communicators Dyna Vynk and Tanya O'Callaghan each spoke at length. Dyna shared some insights from her recent work for the cannabis industry. Tanya explained the role that measurement plays in agile marketing communications.
Connect with Sherrilynne and IABC Ottawa.
Leave a comment or question below and please rate the show on iTunes.
IABC Ottawa's The Voice Podcast is a proud member of the FIR Podcast Network.
It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski
152 episodes
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Manage episode 208257968 series 45274
Content provided by IABC Ottawa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IABC Ottawa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation. In this members' only event, a dozen communicators came together in the lunchroom at CIRA. They had a lively conversation which began with goal setting and included tools, analytics and some of the more nuanced aspects of measuring communications impact.
Everyone around the table contributed to the wide ranging conversation. Senior communicators Dyna Vynk and Tanya O'Callaghan each spoke at length. Dyna shared some insights from her recent work for the cannabis industry. Tanya explained the role that measurement plays in agile marketing communications.
Connect with Sherrilynne and IABC Ottawa.
Leave a comment or question below and please rate the show on iTunes.
IABC Ottawa's The Voice Podcast is a proud member of the FIR Podcast Network.
It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski
152 episodes
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Similar to The Voice
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
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The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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