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Beverly Jackson, MGM Resorts International
Manage episode 191855695 series 1764715
Content provided by Chuck Martin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chuck Martin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A conversation with Beverly Jackson, Vice President, Social Media Marketing, and Content Strategy at MGM Resorts International, one of the world’s leading global hospitality companies. Its destination resorts brands include MGM Grand, Aria, Bellagio, Mandalay Bay, Luxor and the Mirage.
As a digital marketing champion for the company, Beverly is building a center of excellence for social and content marketing. She is a consummate early adopter, and served as the head of social marketing for Yahoo. For more than 20 years, Beverly has held leadership roles in digital marketing in some of the largest agencies and media companies. These include IPG, WPP and Tribune Interactive.
We spoke at the Future M Conference in Boston.
68 episodes
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Manage episode 191855695 series 1764715
Content provided by Chuck Martin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chuck Martin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A conversation with Beverly Jackson, Vice President, Social Media Marketing, and Content Strategy at MGM Resorts International, one of the world’s leading global hospitality companies. Its destination resorts brands include MGM Grand, Aria, Bellagio, Mandalay Bay, Luxor and the Mirage.
As a digital marketing champion for the company, Beverly is building a center of excellence for social and content marketing. She is a consummate early adopter, and served as the head of social marketing for Yahoo. For more than 20 years, Beverly has held leadership roles in digital marketing in some of the largest agencies and media companies. These include IPG, WPP and Tribune Interactive.
We spoke at the Future M Conference in Boston.
68 episodes
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Similar to The Voices of the Internet of Things with Chuck Martin
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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continue reading
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continue reading
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