Adam Warren - OpenJar Concepts - Understanding the Behavioral Patterns that Dive People to an Action

The We Do Marketing Hour

“All lawyer advertisements don't have to fit the same mold,” says Adam Warren, President and Co-Founder of OpenJar Concepts. After initially launching OpenJar Concepts, Adam and his partner primarily focused on producing award-winning TV advertisements for their clients. While Adam is still a firm believer in the power of TV marketing, he also understands the importance of expanding into other media platforms. With his unique media strategies and forward-thinking approach, Adam has redesigned his company to better predict consumer behavioral patterns.

When Adam designs marketing strategies for his clients, he encourages them to utilize multiple media platforms. Rather than steadfastly sticking to TV and radio campaigns, Adam explains the benefits a diverse presence provides a law firm to reach their perfect clients. To grow and scale your business in a continuously advancing world, it is crucial to meet consumers where they are.

Tune into this week’s episode of the We Do Marketing Hour Podcast to learn more about the evolution of digital marketing, the importance of diversifying your business strategies, and how Adam’s innovative marketing mindset is changing the way law firms approach advertising in the future.

Quotes

• “We started recognizing that there were a lot of law firms that wanted to get into mass tort either through harmful drugs or medical devices but didn't want their names to be so front and center.” (11:14-11:34)

• “Once we get those initial inquiries back to the law firm on how they plan to approach each case, then we can figure out on a one-by-one basis if we're going to bring them into the fold or not.” (21:46-22:00)

• “All lawyer advertisements don't have to fit the same mold.” (32:17-32:19)

• “I want to make sure that I can deliver on the full service capacity that we are promoting.” (35:19-35:22)

• “It's going to continuously be the job of our team to keep their hand on the pulse of not just what’s happening now, but what's possibly coming tomorrow.” (35:34-35:47)

• “If you go in and say you want performance media only, you're precluding yourself from all sorts of other targeted media that might work really well for you.” (25:03-25:11)

• “Most people's TV screens are now being carried around in their pockets all day. Or it's become their tablet, or their laptop.” (29:36-29:45)

Links

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