EP336: BEST OF: Which is Better… Promoting Your Program or a Discovery Call for More Sales

The Wellness Business Podcast

Last week a brand new health coach posted a question in my Customer Support group that I loved because it’s a question we often get asked by health coaches. She wanted to know whether it’s better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her. In this episode we’ll share our 5-step formula for which makes the most sense for your wellness business.

In this episode of The Wellness Business Podcast you’ll discover:

• 5 simple questions to ask yourself to determine if it’s better to promote your program or a discovery call for more sales
• The price cutoff that shouldn’t require a discovery call option to enroll new clients into your paid program
• The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program

Links mentioned in this episode:

Podcast episode about discovery calls - https://www.thewellnessbusinesspodcast.com/episode24/

Karen’s wellness workshop sample: https://www.karenpattock.com/workshopsample/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/