Ep 126: How to Differentiate Between Free and Paid Content

The Wholehearted Business Show

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As a coach running your business online, it’s likely that you’re creating some kind of content for your ideal clients in a marketing capacity.
So what happens when you want to create content that you charge for?
One of the biggest questions I’ve been getting asked lately in my Facebook community is –
‘If I’m thinking about creating some kind of online digital product, how do I differentiate between what I give away for free and what I charge for?’
This has become an even more important question as it may feel like a lot of people online are giving away lots of stuff for free – even, gasp, the kind of stuff you’d like to charge for!
In this episode, I’m going to share some different ways to approach how you decide which content you give away for free as part of your marketing and what you charge for.
Tune in to learn:

• What kind of content we should be creating for our coaching business
• The role of free content in our coaching business for marketing
• Examples of how to decide what should be paid and what should be free
• Why the strategy needs to be considered depending on your own business goals

Check out the blog post that accompanies this episode.
Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Wholehearted Business
• Content Marketing for Coaches Kit
• How to create an awesome freebie for your coaching business
• Content Marketing for Coaches (what’s working now)
• How to create a multi offer coaching business

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…
✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.
💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.
🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Chapters

1. free v paid (00:00:00)

2. Marker (00:01:22)

3. What content are we creating in our businesses (00:02:01)

4. content for free (00:03:46)

5. paid content in our business (00:07:03)

6. Marker (00:08:49)

7. Marker (00:20:24)