Ep 19 - Michelle Epstein - How to avoid costly trademark mistakes

The Wisdom Club Podcast

Don't make this very costly business trademark mistake...

About our guest:

Michelle is the Principal Attorney and Owner of MIU EPSTEIN LAW. She has experience working with startups to Fortune 500 companies in advising and protecting businesses' valuable trademarks and intellectual property all throughout the world. https://miuepsteinlaw.com/

In this podcast episode, Leo and Michelle discuss the importance of trademarks and branding for businesses, and when to engage with a trademark attorney. Michelle emphasizes the need to identify any potential issues before launching a business, such as ensuring that a particular slogan, tagline, or logo is free to use. She recommends doing a clearance search to see what else is out there and discussing available options with the client. Michelle also shares some personal updates, including the birth of her two new babies and the success of her business. Leo and Michelle plan to discuss more about Michelle's life and business experiences in the rest of the episode.

Introduction [00:07:14] Leo reintroduces Michelle to the podcast and they discuss her experience as a trademark attorney and business owner, as well as her personal life.

Importance of Trademarks [00:09:01] Michelle explains the importance of trademarks for businesses and how they help consumers identify products and services. She also discusses why companies seek trademark registration.

Starting a Business [00:10:58] Leo asks Michelle when a business owner should engage with a trademark attorney and what services they should consider when starting a business. They discuss the importance of branding and recognition for startups.

When to engage with a trademark attorney [00:12:18] Michelle discusses the importance of engaging with a trademark attorney before launching a business and the process of doing a clearance search to identify potential issues.

Importance of Trademarks [00:16:52] Michelle shares a scenario where a client had to rebrand after discovering a similar name existed. She emphasizes the importance of having a trademark attorney to guide through the process.

Benefits of Hiring a Trademark Attorney [00:19:33] Leo and Michelle discuss the pitfalls of DIY trademark registration and the benefits of hiring a licensed lawyer to save time and money.

Establishing a Business Entity [00:21:43] Leo and Michelle discuss the importance of establishing a business entity and the potential confusion that can arise from using different names. They also emphasize the importance of seeking professional help to prevent mistakes.

Industries of Interest [00:23:02] Michelle shares her personal preference for working with cosmetic companies, apparel brands, and the food and beverage industry. Leo expresses his love for food.

Cost of Starting a Business [00:25:32] Leo asks Michelle about the cost of starting a business and seeking legal help. Michelle does not provide a specific answer but emphasizes the importance of seeking professional help.

Challenges in trademark registration [00:29:35] Leo and Michelle discuss the challenges of trademark registration, including the need to follow up consistently and meet important deadlines.

Trademark Search Process [00:30:28] Michelle explains the process of conducting a deep dive into US trademark office records to identify potential conflicts and presents options to clients.

Importance of Protecting Your Business [00:33:15] Leo and Michelle stress the importance of protecting your business through trademarks and branding, as failure to do so can result in significant financial losses. Michelle also shares a motivational quote.

Importance of trademarks and branding [00:35:20] Leo and Michelle discuss the importance of trademarks and branding for businesses and when to engage with a trademark attorney.

Guest resources:

www.miuepsteinlaw.com

www.facebook.com/miuepsteinlaw

www.instagram.com/miuepsteinlaw

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