EP 82 - Content Creation for Business with Don Abad

The Work from Home Podcast

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2y ago 28:04

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"Stories sell, facts tell." Don Abad is not only a content creator and network marketer but also a storyteller with a background in film-making. He shares how storytelling helps relate to the customers' humanity and provides us with insightful content creation tips that he has garnered concerning capturing your audience as a marketer.

Don shares how the stories behind the beginnings of a company, its founders, and employees help convey the humanity behind a brand. He also explains the importance of distinguishing between content creation as a marketer versus as a content creator. He shares the two metrics content creators with a marketing mindset should look out for: leads and sales.

He explains various network marketing strategies: building an email list through a call to action rather than asking people to comment randomly, which does not necessarily create leads for content. He also discusses how to pitch strategically to provide value for your audience and stimulate their curiosity enough for a call to action. Finally, he mentions a great way to leave out our digital footprints as content creators.

About Me

Don Abad is a creative consultant, speaker, and the founder of Sovereign Stories, which offers post-production solutions for value-focused filmmakers and content creators.

Don is the host of two podcasts. His flagship show, Sovereign, is dedicated to discussing FAITH, FAMILY, and FREEDOM and why we need more storytellers to promote these three pillars of a person’s life.

He and his wife Kimmi also host Your Sovereign Downline, a podcast where they share lessons learned after over a decade in the network marketing industry and their best tips and strategies for building a home-based business in the 2020s.

Aside from working on his businesses and the occasional movie or TV project, Don spends most of his time traveling the world with Kimmi and their bouncy baby boy.

Link

donabad.com

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