Effective Upselling Techniques in Wedding and Bar Mitzvah Photography with Braulio Rocha

The Workflows Photography Podcast

In this episode, Scott speaks with Bar and Bat Mitzvah and wedding photographer, Braulio Rocha, about his photographic and photography business workflows.

Braulio Rocha is a Montreal-based Wedding & Bar Mitzvahs photographer. New York Times wrote a full-page article about Braulio, calling him "Montreal's Bar Mitzvah King of photography". Braulio has a fascinating career path, as shared by The Montreal Gazzet in a piece titled "From Janitor to Entrepreneur: A Montreal Immigrant Success story". He is the father of two beautiful girls and is married to the love of his life, Sonia. Braulio is a speaker, educator, and motivator.

• (00:00) - 018
• (07:12) - What is one thing that you do for the photographic process that has saved you time?
• (12:19) - What is one thing that you do for the business that saves you time or money?
• (19:06) - What is one thing that you do for editing that has saved you time?
• (23:49) - What is one thing that you do after a session that has increased business?
• (26:17) - Can you share an outlined breakdown of your workflow from lead to delivery?
• (28:24) - What does the future of AI in photography look like to you?
• (30:53) - How did Imagen impact your life?

Discussed in this episode

• Exploring the Benefits of Workflows
• Reflections on the Bar Mitzvah and Bat Mitzvah Market
• Exploring the Benefits of Bar/Bat Mitzvah Photography
• Turning Off Lights for Optimal Control and Storytelling
• Conversation on Controlling Light for Wedding Photography
• Bar/Bat Mitzvah Photography: Saving Time and Money
• The Benefits of High-Priced Bar Mitzvah Packages and Product Upsells
• The Benefits of Offering a Gallery-Only Package in Wedding Photography
• Conversation on Increasing Business Through Post-Session Workflows

Join the Imagen Community on Facebook to continue the discussions between episodes.