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Author Ryan Frederick on Successful Platform Building
Manage episode 381006471 series 2908078
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You have a great idea and you’ve written a terrific book, but that’s only the first step in the book writing journey. How do you sell the book and use it to extend your thought-leadership platform and your business? Ryan Frederick, author of “Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life,” shares how he leveraged his book after its publication. He provides insights into the development of an online assessment, workshops, and courses. More importantly, Ryan discusses the importance of keeping your idea relevant in the minds of your target audience.
Great Moments in the Episode
3:06 Learn about Ryan’s business.
5:23 How Ryan came to the ‘why’ of his book.
7:57 How Ryan found his ideal audience.
9:53 How Ryan structured his book to engage readers.
14:25 How Ryan used his book to extend his platform.
18:21 Differences between workshops and courses.
21:26 How to market courses.
25:27 Fitting your book idea into a cultural conversation.
27:36 Ryan’s publication journey.
33:22 Book marketing and how to reach your audience.
37:33: What Ryan learned from working with a PR firm.
39:22 What does success look like to you?
42:47 Ryan’s final words—make sure your work is substantive
Words of the Episode
Gloaming: a literary term synonymous with twilight and dusk, the darker part of twilight.
Chiaroscuro: the treatment of light and shade in drawing and painting.
Find Ryan
Check out Ryan’s Book: https://www.amazon.com/Right-Place-Time-Ultimate-Choosing/dp/1421442302
Check out Ryan’s Assessment: https://www.here.life/assessment
Follow Journey Sixty6
https://www.journeysixty6.com/
https://www.youtube.com/@journeysixty6writingforpub
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