09: On counterculture and street brands going mainstream
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As streetwear fashion becomes more popular than ever, can brands like Supreme and Palace continue to be classed as 'subculture'? Luxury fashion brands are noticing the waves that streetwear labels are making and collaborating with them, so shouldn't we just call streetwear brands “fashion” now? In a well overdue episode (we're sorry for our impromptu hiatus), we discuss how streetwear brands have evolved, why people rinse trends and whether hype can carry a brand name into longevity. TWTWK Twitter + Instagram: @thoughtweknew #TWTWK Cleide Twitter: @cleidecarina Instagram: @cleidecarinagram Sim Twitter: @erauxjasique Instagram: @erauxjasique
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