14: Uncovering fears and getting rejected

This Indie Life

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1+ y ago 26:35

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In this episode, Dago is still sick so records from bed and tries to find out his customer’s deepest darkest fears. Meanwhile, I’ve had a positive week having discussions about selling indie bites, or maybe finding an alternative solution to my short term money problems, but I do have to tackle a little bit of rejection along the way.

Dago updates/reflections

Still sick
Working on landing page fears / problems
Bought twitter blue check for conversion rates

James updates/reflections

Conversations around selling indie bites
Finally got new wheels again
Guest rejections :(

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

Dagobert's Twitter
Dago's Twitter Course
Logology - high quality logos and brands
Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it.

James' Twitter
Indie Bites - indie founder chats
2 Hour Podcast - podcasting course
Whitstable Craft Co - handmade leather wallets
PodPanda - podcast editing

34 episodes

#Entrepreneur #Business #Marketing #James McKinven #Dagobert Renouf #Small Business #Indie Hackers #Startup