9: Maintaining momentum

This Indie Life

This episode, Dago talks about how much he’s enjoying doing a podcast and his plans for maintaining momentum for his course. I’m also thinking about momentum in the new year after crossing £5k this month in leather wallet sales in the run up to Christmas.

Dago's updates:

• product update: so happy to do this pod
• reflecting on the journey: audience first approach is 10x more genius
• meme: quit software job to build a startup (december 5th) → how lucky we are as founders, can go back to a job anytime
• personal: winter / tired AF now that make money

James' updates:

• The sales keep coming
  • Craft fair and second biggest day of orders
  • Cost breakdown per wallet
• My new machine arrived!
• Updated my twitter profile - scary
• YouTube, TikTok and IG need to happen ASAP.
• First video recording for client done
• England vs France

Sponsor

No sponsor this episode, but if you’re keen to get your product in front of hundreds of indie founders and developers, head to indielife.fm/sponsor.

About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

• Dagobert's Twitter
• Dago's Twitter Course
• Logology - high quality logos and brands
• Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it.

• James' Twitter
• Indie Bites - indie founder chats
• 2 Hour Podcast - podcasting course
• Whitstable Craft Co - handmade leather wallets
• PodPanda - podcast editing