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Finding your brand - our process for choosing a new brand

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Manage episode 333432892 series 2737961
Content provided by Jeremy Fisher and Dr Gillyanne Kayes, Jeremy Fisher, and Dr Gillyanne Kayes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Fisher and Dr Gillyanne Kayes, Jeremy Fisher, and Dr Gillyanne Kayes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We asked you for your opinions of six different logo designs. Wow, you did not disappoint. Your comments were brilliant, hilarious and outstandingly rude.
In this episode we share the beginning-to-end process for choosing a new logo and brand look, and the worst of the comments you made

  • the design brief we wrote
  • the advice we were given (some great, some bad)
  • the design competition we set up
  • choosing between the 353 designs we received
  • the feedback on six of the designs (OMG!)
  • how we came to trust our own instincts and why

We're summing up the experience as fascinating, terrifying and very funny.
Brand archetypes - https://iconicfox.com.au/brand-archetypes/
Logo design - https://99designs.co.uk/
SECO (SpeakEasy Cooperative) and Michelle Markwart Deveaux - https://thespeakeasycooperative.com/
If you want to have a 1-1 vocation advice session with Jeremy, click on my calendar or drop us an email
To find out more about voice, vocal health and singing techniques, check out the Vocal Process Learning Lounge - full access to 16 years of voice training resources for less than the price of one singing lesson
https://vocal-process-hub.teachable.com/p/the-vocal-technique-learning-lounge

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 333432892 series 2737961
Content provided by Jeremy Fisher and Dr Gillyanne Kayes, Jeremy Fisher, and Dr Gillyanne Kayes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeremy Fisher and Dr Gillyanne Kayes, Jeremy Fisher, and Dr Gillyanne Kayes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We asked you for your opinions of six different logo designs. Wow, you did not disappoint. Your comments were brilliant, hilarious and outstandingly rude.
In this episode we share the beginning-to-end process for choosing a new logo and brand look, and the worst of the comments you made

  • the design brief we wrote
  • the advice we were given (some great, some bad)
  • the design competition we set up
  • choosing between the 353 designs we received
  • the feedback on six of the designs (OMG!)
  • how we came to trust our own instincts and why

We're summing up the experience as fascinating, terrifying and very funny.
Brand archetypes - https://iconicfox.com.au/brand-archetypes/
Logo design - https://99designs.co.uk/
SECO (SpeakEasy Cooperative) and Michelle Markwart Deveaux - https://thespeakeasycooperative.com/
If you want to have a 1-1 vocation advice session with Jeremy, click on my calendar or drop us an email
To find out more about voice, vocal health and singing techniques, check out the Vocal Process Learning Lounge - full access to 16 years of voice training resources for less than the price of one singing lesson
https://vocal-process-hub.teachable.com/p/the-vocal-technique-learning-lounge

  continue reading

100 episodes

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