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Entrepreneurial Runway: Building a Fashion Brand with Aiwin Cai
Manage episode 371082938 series 3490075
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[Video Podcast] Have you ever thought about creating a fashion brand? Aiwin co-founder of Frigid, a clothing brand, talks about her experiences taking a brand from concept to reality. Aiwin talks about partnering with her life-long friend on a business venture filled with ups and downs, as they embark on their fashion journey. She talks about balancing different brand lines and making data-driven decisions. She highlights balancing creativity and business goals from their days of gorilla marketing to global expansion. She reflects on delegating her company duties as she expands her skills onto future endeavors. We end our conversation on advice for entrepreneurs and her word of the year.
Find out more about Frigid here: frigid.Org (@frigidorg_official) | Instagram Get to know me better on Instagram: Lavanya | Podcast Host (@lavanyauthaman) | Instagram profile TikTok: https://www.tiktok.com/@ttlg_podcast
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