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How a Boutique Firm Survives and Thrives in the Sports Partnership Arena
Manage episode 406186427 series 2842405
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Matt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.
For more information on the TicketManager Partner Summit, click here.
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