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The Data Tipping Point for Sports Properties & Brands
Manage episode 402067671 series 2842405
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Mike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.
For more information on the TicketManager Partner Summit, click here.
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