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Episode 31 - Preventing Marketing From Being Relegated to Marcomms: Insights from Industry Legend Rory Sutherland
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Time For a Reset is back!
In this episode, Paul sits down with Rory Sutherland, a true industry legend with 35 years of experience at Ogilvy, and one of the early pioneers of behavioral science in marketing. Rory is also the author of "Alchemy: The Magic of Original Thinking" and a regular speaker at Ted Global and marketing conferences.
In this jam-packed episode, Rory and Paul cover a wide range of topics, from the role of marketing at the board table, to the behavioral science of transport, and Rory's unique perspective on the metaverse. Rory reminds us that marketing is a vast discipline that is often overlooked and undervalued in business. He shares his insights on why the obsessive focus on shareholder interest can be counter-productive in driving growth, and encourages leaders to broaden their perception of where marketing and innovation play a role.
Rory also candidly discusses how corporate culture can stifle innovation and the origins of corporate conventional norms, and offers practical advice on how to navigate around them. He also talks about his new venture, the MAD//Masters course, designed to help marketers upskill and adapt in this ever-changing marketing landscape.
Marketers, don't miss this opportunity to hear from a marketing legend and gain valuable insights on how to reset your marketing mindset and stay ahead of the curve in this rapidly changing industry.
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1. [Ad] The Digital Revolution Podcast (00:16:31)
2. (Cont.) Episode 31 - Preventing Marketing From Being Relegated to Marcomms: Insights from Industry Legend Rory Sutherland (00:16:32)
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