))
Episode 32 - Creating a Proven ROI: Strategy for Building a Growth Engine Linked to the Bottom Line. Tushar Kaul, Bella & Duke
Manage episode 325578129 series 3253704
Content provided by CvE - Marketing Consultancy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CvE - Marketing Consultancy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Paul sits down with Tushar Kaul, CMO of Bella & Duke, a leading UK pet food subscription company. Tushar brings a wealth of experience, having begun his career in the Scottish government and running the e-commerce team at Campbells Prime Meat before joining Bella & Duke as CMO.
One of Tushar's key strengths is his ability to control the narrative of marketing within a company. He shares valuable insights on how to educate colleagues in the C-suite and build trust and commitment to marketing as an investment. Tushar also candidly discusses the common challenge of proving ROI and offers practical tips on how to build a system to win trust in marketing.
But that's not all, Tushar also shares his personal insights on how to build a better relationship with the board and other marketers. He offers actionable advice on how to bridge the gap between marketing and other departments, and how to ensure that marketing is seen as a key driver of business growth.
Marketers, don't miss this chance to hear from a marketing leader at a successful company and gain valuable insights on how to take your marketing strategy to the next level.
Tushar's wealth of experience and practical tips will surely inspire and guide you to reach your marketing goals!
Chapters
1. [Ad] The Digital Revolution Podcast (00:16:15)
2. (Cont.) Episode 32 - Creating a Proven ROI: Strategy for Building a Growth Engine Linked to the Bottom Line. Tushar Kaul, Bella & Duke (00:16:16)
79 episodes
Share
