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Ep 11: Marketing and Selling RPO in a Down Market
Manage episode 402479487 series 3525664
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In 2023, the global RPO market size declined by 7 to 9 percent. Despite this downturn, the future of RPO is bright. According to Everest Group, the compounded average growth rate for RPO is projected to climb to 15 percent by 2027, forecasting the global RPO market to reach about $10 billion.
In this episode of the Time to Hire podcast, guest speakers share strategies on marketing and selling RPO during an economic downturn and provide powerful advice to prepare for the rebound.
Speaking in this episode: Leslie Vickrey, CEO, and founder of ClearEdge, Pam Verhoff, President and CEO of Advanced RPO, Kim Davis, Sr. Managing Partner at @KRD Resources, and @Ben Eubanks, Chief Research Analyst at Lighthouse Research & Advisory. The panel was recorded in September 2023 during the annual RPOA conference in Chicago.
Intro
Moderator and Panel Participants Introduce Themselves [01:20]
Marketing Strategies That Matter The Most During a Downturn [11:35]
How Marketing and Sales Teams Can Effectively Use Recruiting and Hiring Data [14:15]
A Down Market Is A Perfect Time To Invest In Your RPO Business [19:32]
RPO Selling is Team Selling [23:00]
Strategic Selling Optimizes RPO Sales Teams [26:33]
Marketing and Sales Messaging For The Two Different RPO Buyer Personas [31:30]
What Marketing Sales Teams Can Do Now to Prepare for the Market Rebound [37:58]
Outro
Contact the RPO Association at info@rpoassociation.org
Join the RPO Association today to stay ahead of the latest trends and best practices in talent acquisition, achieve your professional goals, and benefit from improved business performance. https://resources.rpoassociation.org/join
Follow Leslie Vickrey on Linkedin: https://www.linkedin.com/in/lvickrey/
Follow Pam Verhoff on Linkedin: https://www.linkedin.com/in/pam-verhoff-a619451/
Follow Kim Davis on Linkedin: https://www.linkedin.com/in/kimdavis1/
Follow Ben Eubanks on Linkedin: https://www.linkedin.com/in/beneubanks
Follow Lamees Abourahma on Linkedin: https://www.linkedin.com/in/lameesabourahma/
Follow the RPOA on LinkedIn https://www.linkedin.com/company/recruitment-process-outsourcing-association-rpoa-/
For more information about Advanced RPO: https://www.advancedrpo.com/
For more information about LightHouse Research & Advisory: https://lhra.io/
For more information about the RPOA: https://www.rpoassociation.org/
Episode sponsored by ClearEdge, a company dedicated to transforming the business of talent through marketing, recruiting, and career empowerment services. Check them out at https://meetclearedge.com/
Whether you're a seasoned talent acquisition professional or just starting in the field, "Time to Hire" provides an invaluable platform to expand your knowledge, learn from industry leaders, and stay up-to-date with the rapidly changing world of recruitment.
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