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22. Exploring the True Power of the GMC Hummer EV, Part 3
Manage episode 341944868 series 3397880
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This week on To the Point, RockED wraps its three-part series on the Hummer EV, by delving into GMC’s marketing strategy for the all-electric vehicle, with Rich Latek, marketing director for GMC.
About Our Guest
Rich not only provides greater insight on what the Hummer EV means for the GMC brand; he also sheds more light on how the new electric vehicle strategically positions General Motors in the growing world of EVs.
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