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03: The Power of Email Marketing in E-commerce with Gabriella M Rapone
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In this episode, I had the pleasure of chatting with Gabriella Rapone, an expert in email marketing and e-commerce with over 20 years of experience. Gabriella shared her journey from being an affiliate marketer to becoming a renowned educator in email marketing.
Key Points Covered:
- Starting as an Affiliate Marketer:
- Gabriella stresses the importance of beginning as an affiliate to learn the ropes and qualify users before diving into e-commerce.
- List Building and Engagement:
- Building a list is crucial, but focus on engaging and qualifying users rather than just increasing the list size.
- Mindset and Openness to Change:
- Gabriella highlights the need for an open mindset to optimize email marketing campaigns effectively.
- The Importance of Testing:
- Don’t make assumptions; always test multiple times to find what works best in your email campaigns.
- Selling the Click:
- Focus on driving traffic and selling the click, not just the product, in email marketing.
- Five-Point Framework for Effective Email Marketing:
- Clear focus
- Avoid giving away everything
- Focus on benefits rather than ego
- Understand the audience
- Continuous testing
- Personal Growth and Practical Skills:
- Gabriella shares insights on balancing analytical thinking with emotional connection and learning practical skills to avoid over-reliance on technology.
- Embracing Feminine Qualities and Personal Joys:
- Understanding and embracing feminine qualities can lead to personal growth.
- Gabriella finds joy in dancing and gardening, emphasizing the importance of staying true to one’s values.
Gabriella's journey and insights offer valuable lessons for anyone looking to master email marketing. Remember, it’s all about testing, engaging your audience, and staying true to your values.
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Connect with Gabriella:
- LinekdIn: https://www.linkedin.com/in/gabriellarapone/
- Website: https://acemaverickmedia.com/
- Email: gabby@acemaverickmedia.com
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