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Top 3 Steps to Optimizing Your ABM Contact Data
Manage episode 336243467 series 1384539
Content provided by Top 3 For Tech Marketers Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Top 3 For Tech Marketers Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Hession, President and Founder of Oceanos, joins host Renee Yeager to share his Top 3 Steps to Optimizing Your ABM Contact Data, including identifying target accounts, preparing contact records and strategizing.
Brian is a thought leader and innovator helping companies improve their demand generation and drive revenue. Since 2002, Oceanos has been helping companies design data management strategies that deliver smarter data, better marketing automation performance, and more revenue.
Brian and Renee discuss data scoring, data cleansing and contact acquisition strategies. They also explore account identification and how data is the fuel behind successful ABM programs.
34 episodes
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Manage episode 336243467 series 1384539
Content provided by Top 3 For Tech Marketers Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Top 3 For Tech Marketers Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brian Hession, President and Founder of Oceanos, joins host Renee Yeager to share his Top 3 Steps to Optimizing Your ABM Contact Data, including identifying target accounts, preparing contact records and strategizing.
Brian is a thought leader and innovator helping companies improve their demand generation and drive revenue. Since 2002, Oceanos has been helping companies design data management strategies that deliver smarter data, better marketing automation performance, and more revenue.
Brian and Renee discuss data scoring, data cleansing and contact acquisition strategies. They also explore account identification and how data is the fuel behind successful ABM programs.
34 episodes
All episodes
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Similar to Top 3 For Tech Marketers Podcast
Listen to articles handpicked by our editors, and stay updated on top technology news from TechCrunch.
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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…
continue reading
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continue reading
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