275. Haifa Khoury: How to Win Listings & Ideal Clients

Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast

Today I’m talking to Haifa Khoury with Sotheby's International Realty in Silicon Valley.
Haifa grew up in Palestine, due to her own persistence and innovation skipped her senior year in high school, and went to college in Berut. After college she went home and was teaching school in Palestine. It wasn’t long before Haifa met the man who she would marry and move to America to raise a family.
In 1980, in her new home, the United States, far away from everything she knew Haifa was divorced with 3 children under the age of 6. Haifa had a family to support and needed to find a way fast. You may recall, interest rates were 18, 19 and 20% and the stakes were high. Everyone told her it’s too risky, you’ve got a family to support, you can’t do real estate. Haifa saw opportunity in the problems of the market. She had a vision; she knew her drive and went for it.
Within 1 year, she was the #2 agent in her office.
Today she is a top real estate in Silicon Valley and in the US alongside her daughter Ruba.
See them at: https://rubaandhaifa.com/
This year alone, Haifa has been on 39 listing presentations and won 38 of the 39 listings. Haifa has a business, service systems and marketing that generate warm leads and new clients not quarterly, monthly or even weekly but every day.
Haifa says she knows the market and the numbers better than any agent and never stops learning. She serves her clients beyond their biggest expectations. She says, “we go the extra mile and don't call it extra.”
And Haifa shares the importance of giving, that giving more than you expect and the growth that creates creates abundance for you that is far beyond what you could imagine or ever take.
Haifa and I talk about How to Win Listings and Ideal Clients.

• 00:00 - Haifa Khoury: How to Win Listings & Ideal Clients
• 00:45 - Winning 38 listings out of 39 listing presentations
• 08:41 - Getting into real estate: the background story of Haifa
• 15:15 - A story about persistence
• 21:08 - How Haifa got ahead of the market
• 24:14 - Navigating the reality of higher interest rates with clients
• 25:48 - The mindset & perspective to see opportunities
• 27:41 - A “biggest lesson” we can learn from Haifa
• 31:16 - Haifa talks about caring for clients
• 36:08 - The evolution of Haifa’s business strategies
• 38:08 - Rising above the competition: from the beginning to now
• 41:15 - Overcoming challenges in business
• 43:43 - The Final 3

People/Resources Mentioned-

• Ruba & Haifa Team
• Ruba Kaileh
• Breakthrough Luxury Coaching

Books

• Never Split the Difference by Chris Voss & Tahl Raz
• The 7 Habits of Highly Effective People by Stephen R. Covey
• The Magic of Thinking Big by David J. Schwartz
• Start with Why by Simon Sinek
• How to Win Friends & Influence People by Dale Carnegie

Quotes
"Marry the House, date the rate."
"If you take care of the client, the client will take care of you."
"The more you help people, the more God will bless you."
"Always do the right thing by people, no matter who they are, whether they will benefit you or not."
"There's no right way to do the wrong thing."
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