302. Jason O'Neill: How to Get Clarity, Get Real and Get It Done

Top Real Estate Agents Tell How They Do It: Jere Metcalf Podcast

Back on the show for his 4th round, I'm talking to Jason O'Neill with the luxury boutique brokerage in Carmel, Indiana, Circle Realty. Jason, a top luxury real estate agents for a couple of decades and also a former CEO of a national brokerage franchise with over 400 agents has insights from in the weeds details that get deals done to how to turn visions into reality.
Former episodes on the show with Jason are
Episode 52, Selling vs Marketing; It’s All About Relationships.
Episode 99, Success: It's Not How, But Who
Episode 227, The 3 C's to Build Your Business & Your Brand
Today, on episode 302, Jason and I talk about How to Get Clarity, Get Real and Get It Done.
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Chapter Notes:
0:00 Introduction

3:30 Jason’s first 3 Episodes on Jere Metcalf Podcast

4:50 The Power of fcusing on the ‘who’

8:49 What makes the difference in a listing presentation

12:57 Real Estate Broker Power Question

18:33 The Essential ingredient, clarity

20:30 Time, Money & the Real Estate Agent

22:05 Three things that drive the seller

29:34 2 real life stories on ‘the three things’

37:01 The power of being real

42:28 The shortcut to winning in luxury real estate

47:01 Drama vs Value

50:01 Next level alliances in luxury

55:47 The Walmart vs the Nordstrom effect

1:01:02 Brand is essential

1:04:41 Client relationships

1:05:22 Life/career changing books
People/ Resources Mentioned:

• Sotheby's international realty
• Global Networking Event
• Malcolm Gladwell

Books:

• Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Randy Illig & Mahan Khalsa
• Outliers: The Story of Success by Malcolm Gladwell
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
• The Pursuit of Wow! Every Person's Guide to Topsy-Turvy Times by Tom Peters
• Stillness Is the Key by Ryan Holiday
• Designing Your Life: How to Build a Well-Lived, Joyful Life by Bill Burnett & Dave Evans
• Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Quotes:
“Being a good practitioner is better than being a good prospector.”
“The strength is being able to ask the questions, and find out the answer and build rapport in a relationship.”
Jason O'Neil’ Previous Episode:
Episode 52 - https://youtu.be/kq_sv-oxJU8
Episode 99 - https://youtu.be/YRRbmiF_yFg
Episode 227 - https://youtube.com/live/FVIQpWQ_Zjc
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About the Jere Metcalf Podcast:
Jere, current coach and consultant, former top luxury real estate agent of Sotheby’s International Realty, interviews the world’s most renowned and best real estate agents around the country. These Agents tell their stories, how they got into the business and what has made them successful from their biggest mistakes to their biggest breakthroughs in one of the oldest and most competitive industries.
All shownotes, videos and more at JereMetcalfpodcast.com
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Coaching & Consulting for the Luxury Real Estate Agent
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Chapters

1. Introduction (00:00:00)

2. Jason’s first 3 Episodes on Jere Metcalf Podcast (00:03:30)

3. The Power of fcusing on the ‘who’ (00:04:50)

4. What makes the difference in a listing presentation (00:08:49)

5. Real Estate Broker Power Question (00:12:57)

6. The Essential ingredient, clarity (00:18:33)

7. Time, Money & the Real Estate Agent (00:20:30)

8. Three things that drive the seller (00:22:05)

9. 2 real life stories on ‘the three things’ (00:29:34)

10. The power of being real (00:37:01)

11. The shortcut to winning in luxury real estate (00:42:28)

12. Drama vs Value (00:47:01)

13. Next level alliances in luxury (00:50:01)

14. The Walmart vs the Nordstrom effect (00:55:47)

15. Brand is essential (01:01:02)

16. Client relationships (01:04:41)

17. Life/career changing books (01:05:22)