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And the winner is...does the motor industry really need Car Awards?
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Marius Roberts — COTY or Car of the Year Awards exist in most markets and many have been around for many years. The World Car of the Year started in 2004 and sees 82 motoring media from around the world selecting a globally representative overall winner as well as the top picks in 5 categories. Here in South Africa, our awards have been going since 1986. But the motoring landscape has changed and that was before COVID19 hit the global reset button. The traditional big motor shows are all but dead, so is there still a need for the motoring equivalent of the Academy Awards? Perhaps the future does lie with the more consumer focused, publication specific awards which seem to be popping up everywhere. In South Africa, the COTY Awards in recent years has sparked some fierce debate around its relevance to the average consumer, as most winners are way beyond the reach of most of the buying public. And it was no different when this years winner was revealed - the Jaguar I-PACE - a car that has literally won every award there is to win! So to weigh in on the debate and side step the landmines are 3 well respected motoring scribes: Mark Smyth - former Editor, Business Day Motoring now UK based. Sean Nurse - Editor, Autodealer Ian McLaren - Senior Associate Editor, CAR Magazine 2020 SA Car of the Year Awards · 2020 World Car of the Year Awards · Jaguar I-PACE Home Page 8 episodes
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