Building a Thriving Team in a Competitive Market and How to Balance Life with Kim Holmes | Total Agent Access

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In this episode, Host Colin Breadner speaks to Kim Holmes, who has been a licensed real estate agent for 12 years. He discusses with her her background, what made her shift careers from the restaurant industry to real estate, and her worst and aha moments so far in business. She stresses in her book the necessity of needing mentors and teams before giving her secrets or marketing strategies, which include the use of social media together with other traditional ways like door knocking and open houses. Kim Holmes shares her thoughts on how to make it in the real estate business. She brings out the importance of marketing and being part of the community by sponsoring local events and volunteering for community programs. She also shares the value of "in person" relationships and building such with clients. This includes the actionable takeaways the agents can get from, for instance, some of the conferences they may attend, taking it back to basics, and the use of video in marketing. He also shared some of the challenges that are being faced in the real estate industry, such as change in government and artificial intelligence. Kim talks about giving back to the community and her work with the Royal LePage Shelter Foundation.
Links:
Instagram: @macdermottholmes
Website: macdermottholmes.ca
Takeaways

• Building relationships and staying connected with people from previous jobs can lead to unexpected opportunities.
• Having a mentor and being part of a team can provide valuable support and guidance in the real estate industry.
• Persistence, resilience, and a willingness to learn are key qualities for success in real estate.
• Effective marketing strategies include leveraging social media, creating videos, and utilizing traditional methods like door knocking and open houses. Marketing and community involvement are essential for success in the real estate business. Volunteering, sponsoring local events, and building relationships with community members can lead to authentic and valuable connections.
• Face-to-face interaction is a powerful tool for generating business. Building relationships with clients and providing personalized service can lead to repeat and referral business.
• Utilizing a CRM, such as Follow Up Boss, can help track and organize business, ensuring that no leads or opportunities are missed.
• Maintaining work-life balance is crucial, and setting boundaries with clients is important for personal well-being. Building a team can help distribute workload and provide support.
• Attending conferences, getting back to basics, and utilizing video in marketing are actionable strategies that can help agents elevate their business.
• Challenges in the real estate industry include government changes and the impact of AI. Adapting to these changes and finding ways to utilize technology while maintaining personal connections is key.
• Giving back to the community is not only fulfilling but can also lead to positive brand recognition and client referrals.