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3 Simple Strategies for Properly Positioning Yourself in the Amazon Marketplace - TME010
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With billions of potential customers and clients, the Amazon Marketplace is THE opportunity for private label sellers. But how do you stand out amongst the pack and protect yourself and your brand from counterfeiters and copycats? Today Suzi Hixon, The Private Label Lawyer, brings you three simple action points to properly position yourself and your brand in the Amazon Marketplace.
1. What's YOUR selling point? - Understand your target audience and ensure that your audience understands your brand, your vision and your business. 2. Tell your story - Connect with your customers. No two stories are the same, and that brand story is nearly impossible to copy. 3. Be Proactive - Register Your Brand name with the USPTO (and perhaps internationally with the Madrid Protocol as discussed in episode 9).
Don’t forget to subscribe to the show to get a new episode of Trademarks Made Easy every Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info.
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