Best Suzan Hixon Podcasts (2024)

1
Strategic Pricing With Paulina Masson - TME 37 24:30

4+ y ago24:30

24:30

Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and…

1
Pricing Psychology With Paulina Masson - TME 36 44:50

4+ y ago44:50

44:50

Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and…

1
The Not So Scary Truth about Phantom Trademarks - TME 35 12:31

5y ago12:31

12:31

Phantom Trademarks don’t have to be a scary concept. In fact, they’re a prime opportunity when properly used. Suzi Hixon lays out the possibilities and pitfalls in this solo episode. Don’t miss out on this great info, and please share with anyone you think who benefit from this information. And don’t forget to click that SUBSCRIBE button, so that y…

1
The USPTO and the Marijuana Industry are NOT Buds! - TME034 24:41

5y ago24:41

24:41

In this chock-full Q&A episode, Suzi Hixon gives you an overview of the relatively new American hemp market, and how your CBD brand can and can’t use trademark protection currently. We also learn about the new tighter watch on products listed in applications and how we can preemptively protect our brands from audit by the USPTO. Please share with a…

1
What Should You Name Your Podcast Should You Protect the Trademark by Filing with the USPTO - TME033 28:28

5y ago28:28

28:28

Suzi Hixon spent this years International Podcast Day on TV, talking about her own podcast journey and how she uses her show in her business. That led her to this episode, where not only does she give you some behind the scenes on her own process, but lots of actionable advice on how to start your own show, as well as how and if to protect that sho…

1
E-commerce and Copyright Law with Rachel Santarlas Part 2 - TME032 40:42

5y ago40:42

40:42

While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Sanarias has been a friend and colleague of Suzi's for years and there is no better guest expert to discuss the import…

1
E-commerce and Copyright Law with Rachel Santarlas - TME031 35:02

5y ago35:02

35:02

While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Santarlas has been a friend and colleague of Suzi's for years and there is no better guest expert to discuss the impor…

1
Three Tips for Trademark Creation Brainstorming! - TME030 11:59

5y ago11:59

11:59

Before filing, before profiting, before you build a mountain of devoted brand customers and fans, you have to find the right name. Brainstorming is one of the most powerful tools for trademark creation, whether you work alone with a cup of coffee or bottle of wine, or bring in a whole creative team to help you through the process. Suzi Hixon, the P…

1
Trailblazing Trademarks - Crank & Boom - TME029 29:41

5y ago29:41

29:41

In today's Trailblazing Trademarks, Suzi Hixon talks about the beautiful brand name Crank & Boom! If you love ice cream as much as we do, you will definitely want to check these guys out. Crank & Boom: https://crankandboom.com/ We also discuss a few trademark FAILS, and answer questions regarding whether slogans can be protected as trademarks and p…

1
Baring Your Brand - Interview with Leta Deley (part 2) - TME028 37:48

5y ago37:48

37:48

Leta Deley is a client and friend of Suzi Hixon’s but she’s also a trademark trailblazer who is sharing her path to private labeling and her experience with us in a two part interview. From steps to slow aging and improve your health to the dangers of focusing on one revenue stream or platform for your business, Leta bares it all in this great disc…

1
Baring Your Brand - Interview with Leta Deley (Part 1) - TME027 42:13

5y ago42:13

42:13

Leta Deley is a client and friend of Suzi Hixon’s but she’s also a trademark trailblazer who is sharing her path to private labeling and her experience with us in a two part interview. From a desire for better food to a thriving brand and business, Leta bares it all in this great discussion. Find out more about Leta’s brand here - Intentionally Bar…

1
The 7 Biggest Trademark Mistakes! - TME026 31:52

5y ago31:52

31:52

Want a roadmap of what not to do with your trademark? That's what today's episode is all about. We talk about a few of the biggest mistakes trademark owners make, and how they can be avoided! Don't be a victim to a lack of knowledge! Grab a pen and notepad, and take notes: 1. Failure to register a trademark. {Common law rights are fine, but I promi…

1
Trailblazing Trademarks - Arc'Teryx, Shred & Never Summer - TME025 31:30

5y ago31:30

31:30

Suzi Hixon brings you three amazing trademarks in the outdoor and ski industry. Shred, Never Summer and Arc'Teryx oh my! As a skier and outdoor lover, Suzi is a huge fan of all these brands, and they've done a killer job on brand name creation! In this episode, you can learn what to do, and what to avoid, when it comes to trademark creation! Shred:…

1
Private Label University with Neil & Karen Gwartzman Part 2 - TME024 36:34

5y ago36:34

36:34

Neil and Karen Gwartzman are back and separating the fact from fiction about the current situation conducting business in and out of China. Neil has been working with private labels since the 1980s and Karen has been working alongside him since 2004. Through Private Label University, they're sharing that knowledge so that entrepreneurs and business…

1
Private Label University with Neil & Karen Gwartzman Part 1- TME023 34:52

5y ago34:52

34:52

Neil and Karen Gwartzman are absolutely experienced in the Private Label industry. Neil has been working with private labels since the 1980s and Karen has been working alongside him since 2004. Through Private Label University, they're sharing that knowledge so that entrepreneurs and business owners everywhere can learn from their experience. In th…

1
The Biggest Secret in the Private Label Industry, Revealed - TME22 31:00

5y ago31:00

31:00

Suzi Hixon is opening up and revealing the single biggest secret for successful private label businesses this week, and you don't want to miss it! Without brands, our consumer choices would be MUCH more difficult. The brand (including trademark colors, marks, words etc) lets us know exactly what we can expect inside the container or inside the reta…

1
Trailblazing Trademarks - Strawesome And Summersalt - TME 21 25:11

5y ago25:11

25:11

Suzi Hixon, the Private Label Lawyer, is giving a HUGE shoutout to SummerSalt + Strawesome, two amazing trademarks (for numerous reasons) with an amazing "why" behind them. Find them both here: Summersalt: https://www.summersalt.com/ Strawesome: https://www.strawesome.com/ Suzi highlights these two unique brands who use some of the naming strategie…

1
Expanding Your ECommerce Business Into The EU With Andy Hooper - TME 20 24:49

5y ago24:49

24:49

Expanding Your ECommerce Business Into the EU with Andy Hooper Part Two Andy Hooper joins Suzi Hixon for the second part of his interview discussing how sellers know when to expand to the EU, and what to do to be prepared for that expansion. As the co-founder of Global E-Commerce Experts, Ltd., Andy is uniquely positioned to help us understand what…

1
Expanding Your ECommerce Business Into The EU With Andy Hooper - TME 19 30:09

5y ago30:09

30:09

Andy Hooper joins Suzi Hixon for a two-part interview discussing his own journey into e-commerce and the effects of Brexit on Private Label sellers worldwide. As the co-founder of Global E-Commerce Experts, Ltd., Andy is uniquely positioned to help us understand what is reality and what is bluster about this huge possible change to European commerc…

1
The Spectrum of Distinctiveness - TME 18 28:28

5y ago28:28

28:28

The Spectrum of Distinctiveness United States trademark law recognizes the “spectrum of distinctiveness” from generic to coined when it comes to categorizing prospective trademarks. Suzi Hixon helps us understand that range and how to keep our trademarks on the right end of that spectrum. From descriptive terms that have acquired distinctiveness ov…

1
US - China Trade War, an Interview with Gary Huang Part 2 - TME 17 28:44

5y ago28:44

28:44

Gary Huang has found himself at the center of the hottest topic in private label selling, and the business world in general: The US-China Trade War. In this second part of his debut interview for Trademarks Made Easy, Gary gives us a glimpse into the ways the Trade War is affecting private label sellers and what the smartest folks in the industry a…

1
US - China Trade War, an Interview with Gary Huang Part 1 - TME 16 28:51

5y ago28:51

28:51

Gary Huang has found himself at the center of the hottest topic in private label selling, and the business world in general: The US-China Trade War. In this first interview for Trademarks Made Easy, Gary gives us a bird's eye view of the factors that led us to our current climate, as well as the responses that giant companies and smart small busine…

1
Private Label Product Selection - TME15 14:14

5y ago14:14

14:14

When you are coming up with the perfect trademark, it's also a good idea to ensure your products (both present and future) will align well with that brand name. Suzi Hixon talks about the importance of product selection and how it goes hand-in-hand with establishing a strong private label business. In particular, Suzi helps you position yourself fo…

1
5 Reasons Why You Must Consider Filing Your Trademark in China - TME014 20:20

5y ago20:20

20:20

One of the questions Suzi gets asked all the time is, "Should I even bother protecting my trademark in China?" While the conception is that standard protections won't hold in this market, there are many reasons to consider filing, primarily the sheer size of the market itself. Suzi Hixon, the Private Label Lawyer, lays out the 5 primary reasons you…

1
Creating a Strong Brand Presence on Amazon - TME013 25:17

5y ago25:17

25:17

Uniqueness. Catchiness. Simplicity. Relatability. These are the four quadrants you should use when choosing a brand name. But even with the best of names, how do you ensure that your brand grows in awareness and value over time? You prepare for what's possible and work with what's reality today. Today, Amazon is the leading retail platform, and wil…

1
How To Build a Strong Trademark, No Not Like Schwarzenegger - TME012 17:24

5y ago17:24

17:24

Creating an original trademark that is both valuable as a marketing tool for the sale and promotion of your product AND legally valid as a unique and defensible trademark isn't magic, but it is absolutely both an art and a science. Suzi Hixon helps us ensure that our education is well-rounded covering both areas as we achieve that balance and find …

1
Should I Change my Brand Name? - TME011 7:18

5y ago7:18

7:18

When do you know it's time to change? Your brand name is one of the cornerstones of your entire business. So how do you know when you've chosen the wrong one? Suzi Hixon covers the pros and cons of a brand name change. Will current customers be able to find you? What potential gains could you make with a change? How extensively would the name chang…

1
3 Simple Strategies for Properly Positioning Yourself in the Amazon Marketplace - TME010 8:30

5+ y ago8:30

8:30

With billions of potential customers and clients, the Amazon Marketplace is THE opportunity for private label sellers. But how do you stand out amongst the pack and protect yourself and your brand from counterfeiters and copycats? Today Suzi Hixon, The Private Label Lawyer, brings you three simple action points to properly position yourself and you…

1
The Madrid Protocol - Streamlining Your International Trademark Filing Process - TME009 10:58

5+ y ago10:58

10:58

Save time AND money on your International Trademark filings with these tips from Suzi Hixon. While Amazon's Brand Registry 2.0 program makes this a more pressing or priority item, International Trademark registry is a good move for your brand if you plan to sell your products globally, even if Amazon ceases to exist tomorrow. The Protocol Relating …

1
What You Need to Know About the USPTO - Principal Versus the Trademark Register - TME008 7:37

5+ y ago7:37

7:37

Suzi Hixon breaks down the differences between the Principal and Trademark Register of the USPTO, and how NOT understanding these can harm your brand and business! Wherever you find yourself in this process, keep these highlights in mind: 1. Choose a strong trademark at the outset, one that ISN'T descriptive 2. Beware of am-mending a trademark appl…

1
3 Tips Your Competitors Are Using That You Should Know About, Too! - TME007 10:25

5+ y ago10:25

10:25

Don't get left behind! Your competitors are already using this info to create their online brand protection strategy, make sure you are too! With millions of active customers on Amazon, there is room for a thriving market of successful sellers without copyright infringement or counterfeiting. BUT, it all starts with.... 1. Research! - Do your homew…

1
Selecting Your Trademark is More Important Than Naming Your Kid! - TME006 15:01

5+ y ago15:01

15:01

'I'M TALKING TO YOU, MOON UNIT!' While some parents definitely give their children unique (and complicated) names, like the above example, the process for an adult to change his legal name is actually fairly simple and reasonably priced. A trademark, meanwhile, can last not just for one generation, but for many. A brand name can appreciate in value…

1
How to Handle Counterfeit on Amazon - TME005 19:21

5+ y ago19:21

19:21

With over 2 million sellers on Amazon and more added every day, it's hard enough for a brand to stand out from the rest of the pack. And, with a growing counterfeit and gray market, it's becoming imperative for us to protect and defend our trademarks directly. Suzi brings you actionable advice on what to watch out for, how best to report it and to …

1
Counterfeiters and US Customs - TME004 7:24

5+ y ago7:24

7:24

In 2013 $461 Billion worth of counterfeit goods were trafficked worldwide. roughly 20% of that number is American-made products. The U.S. Customs and Border Protections, Recordation can protect your trademark, brand and business, but the system is one that a lot of private label sellers don't fully understand. Suzi explains the benefits as well as …

1
Amazon’s Brand Registry Program - TME003 9:55

5+ y ago9:55

9:55

While this podcast isn't focused on the Amazon marketplace specifically, and Suzi is a big believer that we should all build businesses that can survive and thrive whether Amazon does or not, it would be foolish to overlook the 800-pound gorilla of eCommerce. And, thankfully, Amazon does offer new tools from time to time for private label sellers. …

1
The Good, the Bad and How to Make Sure You Don't Have an Ugly Trademark - TME002 10:41

5+ y ago10:41

10:41

In the age of Amazon, it is IMPERATIVE that eCommerce sellers develop branding strategies that sell AND select trademarks that best represent and convey those strategies! Suzi outlines both the keys to building a good trademark, but also the ways to recognize whether you're holding a bad trademark. She also uses real-world examples to help you take…

1
Brain Tattoos and Branding - Welcome to Trademarks Made Easy - TME001 6:51

5+ y ago6:51

6:51

Suzi Hixon, The Private Label Lawyer, is your guide to the world of trademarks and what they mean for the legacy of your business and brand. In this debut episode, Suzi highlights the difference in brands that “give you the feels”, and lays out the course for those brands that want to separate themselves from the pack. Tangible products will rust a…

1
Trademarks Made Easy with Suzi Hixon, the Private Label Lawyer - TME000 2:54

5+ y ago2:54

2:54

How do I select a strong trademark for my private label products? How do I differentiate myself from the eCommerce competition? How do I kick counterfeiters to the curb on Amazon? These are just some of the big questions that leading trademark attorney, Suzi Hixon, also known as The Private Label Lawyer, digs into on the Trademarks Made Easy for Pr…

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Suzan Hixon Podcasts

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