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The Good, the Bad and How to Make Sure You Don't Have an Ugly Trademark - TME002
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In the age of Amazon, it is IMPERATIVE that eCommerce sellers develop branding strategies that sell AND select trademarks that best represent and convey those strategies! Suzi outlines both the keys to building a good trademark, but also the ways to recognize whether you're holding a bad trademark.
She also uses real-world examples to help you take your idea from good trademark to GREAT and build the kind of brand that will grow in value over time, outlasting any of your products or even your own ownership!
Don’t forget to subscribe to the show to get a new episode of Trademarks Made Easy every Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info.
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