))
3 Tips Your Competitors Are Using That You Should Know About, Too! - TME007
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on February 27, 2024 08:09 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 403369120 series 3200017
Content provided by Suzan Hixon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suzan Hixon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Don't get left behind! Your competitors are already using this info to create their online brand protection strategy, make sure you are too!
With millions of active customers on Amazon, there is room for a thriving market of successful sellers without copyright infringement or counterfeiting. BUT, it all starts with....
1. Research! - Do your homework about who your customer is, how and when they purchase and what they love about your products. But also, research your competitors, see where market trends have perhaps overstayed their welcome, and find opportunities for differentiation.
2. Create a Brand Strategy - The voice, style, colors, logo, tagline, fonts as well as the trademark itself and customer interaction like shipping and return policies. The end result of this work is a thorough and consistent Brand Bible or Creative Brief.
3. Create AND IMPLEMENT a Proactive Brand Protection Plan - Don't wait for your intellectual property to be infringed upon, protect it from the beginning, as proactivity is MUCH less expensive than just reacting to infringement and counterfeiters.
Don’t forget to subscribe to the show to get a new episode of Trademarks Made Easy every Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info.
38 episodes
Share
