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Selecting Your Trademark is More Important Than Naming Your Kid! - TME006
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'I'M TALKING TO YOU, MOON UNIT!'
While some parents definitely give their children unique (and complicated) names, like the above example, the process for an adult to change his legal name is actually fairly simple and reasonably priced.
A trademark, meanwhile, can last not just for one generation, but for many. A brand name can appreciate in value over time to become even more than a family heirloom, but an asset and a legacy.
Suzi lays out the three main reasons why your brand name is more important than naming your kids.
1. It's more difficult to change a trademark than it is to change your name! 2. Your trademark should outlast any physical products & be passed down for generations. 3. Trademarks tell consumers 'What's up?!'
Remember, though, if you find that you do have a bad brand name, DON'T WAIT to make the switch. You've got more customers in your future than your past, and you want to ensure that your brand and trademark can last well into that future.
Don’t forget to subscribe to the show to get a new episode of Trademarks Made Easy every Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info.
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