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Private Label Product Selection - TME15
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When you are coming up with the perfect trademark, it's also a good idea to ensure your products (both present and future) will align well with that brand name.
Suzi Hixon talks about the importance of product selection and how it goes hand-in-hand with establishing a strong private label business.
In particular, Suzi helps you position yourself for early expansion that won't cost you more money in trademark protection, but can put more money back into your business, sooner rather than later!
To ensure you're building a brand with room under the umbrella for a few other products, use the Nice classification found here: https://www.wipo.int/classifications/nice/nclpub/en/fr/
Also, don't miss out on The Private Label Lawyer's special FREE Trademark Quickstart: www.TrademarkQuickstart.com
Don’t forget to subscribe to the show to get a new episode of Trademarks Made Easy every Friday, and visit https://www.theprivatelabellawyer.com for show notes and more info.
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