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Building a Kindle Accessories Brand - Louise Rice of Strapsicle
Manage episode 431917523 series 2816020
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Louise Rice, founder of Strapsicle, shares her story of creating a Kindle Strap while on her maternity leave to enable easy reading experience and to prevent the device from accidently falling. Louise shares her lessons in gaining traction early on, success with selling in the US on Amazon, her efforts to scale the business globally, as well as a strong focus on building a brand.
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