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Real Estate Agent's Stock in Trade Is Influence
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As a real estate agent today your stock in trade is your command of the amount and distribution of your influence in your sphere of influence; in your every contact -- daily, weekly, monthly etc. You get the idea.
Part and parcel of influence is trust, authenticity, and transparence. Without that simple one word everything is axiomatic. You’ll never gain influence without an established trust factor and that of course is from the smallest detail to the largest negotiation session.
When you are the product, and you are, how people perceive you is doubly important. You are however, also a human being. Therefore people are constantly forming opinions of one another – whether rightly of wrongly, based upon everything from your appearance to how you speak, how you dress, your body language.
Much of anyone’s decision to work with you or not comes down to how they perceive you. No one initially cares you are the worlds greatest whiz at filling out listing contracts, CMAs, or your office is Coldwell Banker’s the number one office in the world or universe, it does not matter.
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