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Cheryl Caudill (IBM) | The Future of Marketing & Consumer Insights

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Manage episode 270822361 series 2407825
Content provided by Trndsttrs Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trndsttrs Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cheryl Caudill has spent 2 decades with IBM starting in partnerships & channel marketing to her role today as CMO of consumer industries. As CMO of arguably the world's most forward-thinking brand, Cheryl shares her experiences and insights into future technologies, changes in the marketing industry, and all things consumer insights.

On today's episode Cheryl and Jake discuss what future technologies mean for category innovation, how data will affect today's businesses, and how we, as the future marketing leaders of the world, can prepare for it.

--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
  continue reading

63 episodes

Artwork
iconShare
 
Manage episode 270822361 series 2407825
Content provided by Trndsttrs Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trndsttrs Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cheryl Caudill has spent 2 decades with IBM starting in partnerships & channel marketing to her role today as CMO of consumer industries. As CMO of arguably the world's most forward-thinking brand, Cheryl shares her experiences and insights into future technologies, changes in the marketing industry, and all things consumer insights.

On today's episode Cheryl and Jake discuss what future technologies mean for category innovation, how data will affect today's businesses, and how we, as the future marketing leaders of the world, can prepare for it.

--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
  continue reading

63 episodes

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