The daily drama of money and work from the BBC.
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Michael Hunter | Is Generational Marketing Real?
Manage episode 283982915 series 2407825
Content provided by Trndsttrs Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trndsttrs Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On today's podcast, we welcome Michael Hunter, currently a director with AlixPartners.
Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time.
Michael and Jake explore the fundamental role agencies serve for clients, the common mistakes being made in today's marketing, and debate on the validity of generational marketing as defined by the marketing industry.
You will not want to miss this episode, so give it a listen and as always, let us know your thoughts on social!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episodes
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Manage episode 283982915 series 2407825
Content provided by Trndsttrs Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trndsttrs Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On today's podcast, we welcome Michael Hunter, currently a director with AlixPartners.
Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time.
Michael and Jake explore the fundamental role agencies serve for clients, the common mistakes being made in today's marketing, and debate on the validity of generational marketing as defined by the marketing industry.
You will not want to miss this episode, so give it a listen and as always, let us know your thoughts on social!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episodes
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Similar to Trndsttrs Media Podcast
The daily drama of money and work from the BBC.
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continue reading
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continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
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…
continue reading
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continue reading
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…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day’s business and economic news — no econ degree or finance background required. “Marketplace” takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
