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Getting to the Truth: New Methods being used in Business to Gather Data
Manage episode 297294330 series 2917485
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"Neurotech®, and the data that that then gives us ... it's that laser vision, if you like, on the accuracy of the data; the real truth behind the reality."
1st of 3 episodes in this conversation with Jeff Fox, Aon.
Simon Stapleton, Co-Founder Truthsayers®, talks with Jeff Fox, Principal at Aon about new behavioural science methods being used in business to gather data and provide more accurate measurement of people’s true feelings, enabling organisations to be surer that they are targeting their spend on the real issues that matter to their people.
Read the full transcript here.
Watch this episode here.
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