Revolutionizing Retail with Circular Commerce: A Conversation with Tuomo of Twice Commerce

Unbossers Podcast

What would it take to revolutionize the traditional retail industry and make it truly sustainable? Join us for an eye-opening conversation with Tuomo, the visionary Finnish entrepreneur behind Twice Commerce, as we explore the intricate world of circular commerce. Discover how Twice Commerce breaks away from the conventional e-commerce mold by offering specialized inventory management and order fulfillment processes tailored for second-hand, rented, and refurbished items. Tuomo explains the critical shift needed to address environmental issues like the wasteful destruction of returned goods and how his platform provides a robust infrastructure for businesses committed to sustainable practices.
We unpack the strategic and economic benefits of adopting circular business models, focusing on how reselling, renting, and refurbishing products can significantly boost profit margins. We navigate through the complexities of building versus buying infrastructure and highlight how existing platforms like Shopify might still play a role. Listen to our engaging discussion on the creation of new specialized jobs in inspection, refurbishment, and repair work, countering the potential job losses often associated with reduced production. Real-world examples from the electronics industry and European policy initiatives underscore the potential for creating a more skilled and valuable workforce while benefiting the environment.
In our final segment, we turn our attention to the trends and examples driving the circular economy, drawing insights from the World Circular Economy Forum (WCEF) and spotlighting successful ventures like Swappie and IKEA’s take-back programs. Tuomo also introduces us to Twice Market, a groundbreaking initiative designed to unlock the dormant value of unused household goods. We explore the future of ownership and leasing, delving into the potential challenges and opportunities this paradigm shift presents. Join us for a thought-provoking episode that challenges conventional wisdom and paints a vivid picture of a sustainable future through circular commerce.

Chapters

1. Revolutionizing Retail with Circular Commerce: A Conversation with Tuomo of Twice Commerce (00:00:00)

2. Circular Commerce for Sustainability (00:00:02)

3. Circular Economy Sustainability Strategy Discussion (00:12:24)

4. Circular Economy Forum Trends and Examples (00:21:28)

5. Future of Ownership in Circular Economy (00:34:47)

6. Unlocking Household Goods for Circular Economy (00:39:51)