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Building An Optimised Subscription Business | All Things Automations w/ Stefan Pretty
Manage episode 399333889 series 3518869
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Uncover the secrets of thriving in the subscription-based economy with Stefan Pretty, the Founder & CEO of Subbly, who joins us to share his entrepreneurial adventures.
Get ready to navigate the highs and lows of establishing and scaling a subscription business, as Stefan dishes on the early days of Subbly and the thrill of securing those initial paying customers.
This episode is a trove of wisdom for anyone looking to crack the code of customer engagement and retention, armed with the tools and strategies that have proven successful for Subbly.
Hear how Subbly helped BusterBox brave the fiery pit of Dragon's Den and emerged with valuable lessons, even as the Masters golf tournament swung in with a plot twist.
From crafting cart abandonment emails that reel customers back in, to implementing incentivizing automations that keep subscribers hooked, Stefan & Gary articulate the best tips for fostering loyalty in a market that's constantly in flux.
Listen closely – the tips shared here could be the game-changer for your e-commerce hustle.
Rounding off, we dissect the pillars of subscription box triumph – routine, adaptability, and an unyielding focus on aligning offers with the audience's desires.
Stefan reveals his personal regimen that underpins his professional success, while also emphasizing the critical role of strategic email marketing, amplified by AI.
Don't miss the chance to leverage these expert strategies and elevate your business in the challenging landscape of 2023.
- Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
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Chapters
1. The Concept of Subli (00:00:00)
2. Lessons From Dragon's Den and Automation (00:10:56)
3. Car Abandonment and Customer Retention Strategies (00:19:39)
4. Automation and Incentives for Customer Retention (00:30:48)
5. Optimizing Customer Acquisition and Retention (00:36:18)
6. Scaling Personalized Email Marketing With AI (00:45:46)
7. Subscription Box Business Success Factors (00:54:45)
8. Staying in Touch on Social Media (01:03:52)
40 episodes
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