Paradox of Choice & Differentiation: How Limited Choice Improves Customer Decision Making

Unconsidered: For Modern Entrepreneurs, Business Owners & Marketers

On Season 1 Episode 4:
The Paradox of choice, or choice overload, is the point at which you are giving your buyers so much choice that rather than motivating the buyer, demotivation kicks in. This leads to more reluctant decision-makers, lower conversion rates, lower buyer satisfaction, and lower commitment from the buyer.
In this episode, we talk about how businesses think they are making customer-first decisions by adding more products, more menu items, more services, more SKUs and so on. But instead, these businesses need to focus on points of differentiation, limiting services to only what their audience is seeking, and offering best-in-class services across these limited sets of choices.
Full episode transcripts includes link to all research and reviews can found on my website:
https://bit.ly/unconsidered-podcast
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As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.
Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."
Learn more about Dallas at https://dallasmclaughlin.com