Finding Focus, User Engagement at Any Cost & The Social Dilemma - Nir Eyal, bestselling author.

Unicorn Bakery - For Startup Founders

Finding Focus, User Engagement at Any Cost & The Social Dilemma - Nir Eyal, bestselling author.

Nir Eyal is internationally known for his books "Indistractable" and "Hooked".

What is actually the difference between habit-forming and addictive products and what is our responsibility as a founding team here?

Additionally, we talk about how you deal with distractions in your everyday life and develop focus. Nir, by the way, was interviewed for "Social Dilemma" on Netflix for over three hours. He also tells you why he still only ended up in the credits, but not in the film.

What you learn:

As a founder, do I have to intervene if I notice that my product is leading to unhealthy overconsumption among users?

As a founder, how do I keep the focus on my projects and prevent external triggers from determining my time allocation?

The Social Dilemma: Just window dressing?

How concerning is it that bad habits like alcohol consumption are laughed at rather than criticized because it's considered normal?

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery

(00:01:34) Who did you write your books for and what is the message?

(00:04:11) As a founder:in, what responsibility do I have to the user:in terms of consuming my product?

(00:09:18) How much can I leave users:in to their own responsibility to use my product and should I include safety elements in my product?

(00:17:07) How do you feel about the fact that too often overconsumption (e.g. alcohol) is laughed at rather than criticized because it is "normal"?

(00:21:16) Is too much self-optimization unhealthy, even if you are happy with your situation?

(00:23:49) What levers can I move if I feel too much outside influence is affecting my focus on my own projects?

(00:29:09) How important is repetition when you want to tackle things and make them happen, and how do you get rid of external triggers that distract you?

(00:38:32) What is your perspective on the topic of To Do - Lists?

(00:44:42) How does your knowledge of focus and productivity influence your work as an angel investor?

Nir Eyal

LinkedIn: https://www.linkedin.com/in/nireyal/

Website: https://www.nirandfar.com/