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Content provided by Jasmine Bina and Jean-Louis Rawlence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jasmine Bina and Jean-Louis Rawlence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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4: Look To The Future To Understand The Present
Manage episode 250447521 series 2602815
Content provided by Jasmine Bina and Jean-Louis Rawlence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jasmine Bina and Jean-Louis Rawlence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We’re used to looking at history in order to understand the present, but what happens when we look to the future? In this house episode we conduct ‘100 Year Thought Experiments’ - a simple mental device for brand strategists - to better understand the current cultural mechanics of health, careers, environmentalism and food.
“When the definition of something changes, the stigma around it changes, too.“
In all of these areas, definitions are starting to change. Our words and language, our perceptions and beliefs are shifting in exciting new ways that are more readily revealed when we look to the future first.
Links to interesting things mentioned in this episode:
- Playing With FIRE Documentary
- Why “natural” food has become a secular stand-in for goodness and purity (Vox)
- How American Masculinity Creates Lonely Men (NPR/ Hidden Brain)
- The History and Nature of Man Friendships (The Art of Manliness)
Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.
26 episodes
Share
Manage episode 250447521 series 2602815
Content provided by Jasmine Bina and Jean-Louis Rawlence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jasmine Bina and Jean-Louis Rawlence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We’re used to looking at history in order to understand the present, but what happens when we look to the future? In this house episode we conduct ‘100 Year Thought Experiments’ - a simple mental device for brand strategists - to better understand the current cultural mechanics of health, careers, environmentalism and food.
“When the definition of something changes, the stigma around it changes, too.“
In all of these areas, definitions are starting to change. Our words and language, our perceptions and beliefs are shifting in exciting new ways that are more readily revealed when we look to the future first.
Links to interesting things mentioned in this episode:
- Playing With FIRE Documentary
- Why “natural” food has become a secular stand-in for goodness and purity (Vox)
- How American Masculinity Creates Lonely Men (NPR/ Hidden Brain)
- The History and Nature of Man Friendships (The Art of Manliness)
Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.
26 episodes
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Similar to Unseen Unknown
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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