Unhinged & Unfiltered: Social Media Strategies Only A Gen- Z Could Create
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Welcome back to the Untamed Social Podcast! 🎙️ In this episode, Ella and Jess dive into the wild world of unhinged social media strategies that are taking TikTok by storm. From brands like Duolingo and Chipotle to personal influencers like Alix Earle, we're exploring how companies are pushing the boundaries of traditional marketing to connect with Gen-Z in a way that’s fun, relatable, and totally unfiltered.
Whether it’s outrageous comments, edgy content, or bold interactions, these brands are breaking the mold and reaping the rewards. But is this strategy worth the risk? We discuss our thoughts as social media managers, how this approach has evolved over time, and whether we would recommend it for your brand.
Topics Covered:
- Unhinged Social Media Strategies: What Are They?
- Examples of Brands Using Unhinged Tactics: Duolingo, Chipotle, Ryanair
- The Influence of Gen-Z on Social Media Marketing
- The Risks and Rewards of Unhinged Strategies
- How TikTok Changed the Game
- Would We Recommend This Strategy?
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8 episodes