Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
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By Henrik de Gyor. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Imagine how you could improve user adoption for your business Find out how by listening to this brief, direct, and simple audio interview series (http://useradoptionpodcast.com) Subscribe to this weekly podcast series today. For a preview to the whole series and transcripts of all interviews, visit http://useradoptionpodcast.com What is User Adoption? User Adoption is the process where a person accepts and continues to use a product or service that solves the user's challenge more easily, more efficiently and/or more effectively than before. What is this podcast series for? This podcast series explores how to improve user adoption through a series of audio interviews with perspectives from admin, buyer, champion, chooser, consultant, creator, engineer, facilitator, gatekeeper, implementer, influencer, leader, manager, owner, seller, sponsor, stakeholder and, of course, users. Which role do you play in user adoption? What will you find out? Whether want to improve user adoption in your own company or another company, whether you work for a business with 1 to 200,000 employees, whether you offer a product or service, whether you are involved in technology or not, whether you want to improve your ROI on products/services, and whether you want to grow your business with existing users or new users, there is something in this series for you. User adoption often involves asking, building trust, customer success, listening, ongoing support, solving a problem users have, training, user engagement, user experience, user retention, watching users and a whole lot more. What questions are asked and why? 1. Who are you and what do you do? (context about the interviewee) 2. How are you involved with user adoption? (understanding the perspective) 3. What are the biggest successes and challenges with user adoption? 4. What advice would you like to share with people working on improving user adoption? (actionable advice for you) 5. Where can we learn more about user adoption and your work on the subject? (more resources if you want to dive deeper into the subject) All interviews by Henrik de Gyor Subscribe to this weekly podcast series today. For a preview to the whole series and transcripts of most interviews, visit http://useradoptionbook.com Music by Mattia Cupelli https://www.youtube.com/watch?v=W-WJyFw5VT8