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UX Strategy Sprints with Craig Nishizaki
Manage episode 341928123 series 2096136
Content provided by Leigh Allen-Arredondo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leigh Allen-Arredondo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple.
My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.
Connect with Craig
Craig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.
Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations.
Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"
********
If you enjoy this podcast, there are some really simple ways you can help us:
- follow us on twitter - like and reshare our posts
- subscribe to the newsletter for updates and bonus content
- share this episode, or any of our episodes, with a friend.
- rate & review us on Apple Podcast or iTunes on desktop!
Listen Apple | Spotify | Google | Website
Connect with UX Cake!
leigharredondo.com | Facebook | Twitter | Instagram | Linked In
Support this show http://supporter.acast.com/uxcake.
Hosted on Acast. See acast.com/privacy for more information.
69 episodes
Share
Manage episode 341928123 series 2096136
Content provided by Leigh Allen-Arredondo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leigh Allen-Arredondo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple.
My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.
Connect with Craig
Craig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.
Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations.
Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"
********
If you enjoy this podcast, there are some really simple ways you can help us:
- follow us on twitter - like and reshare our posts
- subscribe to the newsletter for updates and bonus content
- share this episode, or any of our episodes, with a friend.
- rate & review us on Apple Podcast or iTunes on desktop!
Listen Apple | Spotify | Google | Website
Connect with UX Cake!
leigharredondo.com | Facebook | Twitter | Instagram | Linked In
Support this show http://supporter.acast.com/uxcake.
Hosted on Acast. See acast.com/privacy for more information.
69 episodes
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Similar to UX Cake
Tony & Chelsea Northrup's photography podcast - dig deep into the history, science, and personalities of photography.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Inspiring Stories & Actionable Strategies for Building a Thriving Creative Practice
…
continue reading
A lovingly crafted podcast that reveals the stories behind the world's most recognizable and interesting sounds.
…
continue reading
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The Modern Art Notes Podcast is a weekly, hour-long interview program featuring artists, historians, authors, curators and conservators. Pulitzer Prize-winning art critic Sebastian Smee called The MAN Podcast “one of the great archives of the art of our time.” When the US chapter of the International Association of Art Critics gave host Tyler Green one of its inaugural awards for criticism in 2014, it included a special citation for The MAN Podcast.
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continue reading
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