The secrets of influencer marketing!

Valley Talks – stories of Silicon Valley Startups

Have you ever wondered how much influencer marketing costs? I can see your hand. Or how to work with an influencer? What to expect and how to make sure influencer marketing brings profit? Well, Sylvia and Alexa are discussing something that is often a Wild West to many marketers – influencer marketing! Sylvia’s guest is Alexa Tonner, co-founder of Collectively Inc. – a pioneering influencer marketing agency based in SF and New York connecting brands with the most creative voices on social media. They’ve been named one of Fast Company’s Most Innovative Companies in 2018 and have run campaigns for brands like Old Navy, HP, Uber, and Pandora. – Is influencer marketing for everyone? – How much does it cost? – What to expect from working with an influencer? – How to make sure the collaboration will be profitable? – Should we hire an agency or talk to an influencer on our own? Listen to the new fun episode! Aaaand, this is the last episode of Season 3! No worries though, we will be back soon with awesome stuff! The show is proudly brought to you by Denim Video www.denimvideo.com. As always, huge thanks to DocuSign www.docusign.com for hosting us in their fabulous space.